Zhang Dazhong says his aim as chairman of Gome Electrical Appliances Holding Ltd. is to bring a little respect to one of China’s biggest retailers of consumer electronics. It’s a frank assessment from the retail veteran who became chairman in March after a long power struggle at Gome, whose founder and largest shareholder Huang Guangyu is currently serving a 14-year prison sentence for bribery and other illegal business practices.
Bloomberg News
Zhang Dazhong, chairman of Gome Electrical Appliances, on leading a listed company: “There are so many regulations. You have to comply and understand them. Everything has to be a lot more strict. When you’re managing your own company, you can be a lot freer. For a listed company, you have to think about what everyone else expects.”
Résumé
Career:Founder of Beijing Dazhong Electrical Appliances—sold to Gome in 2007. Founded Beijing Dazhong Investment Co, a private-equity vehicle.
Extracurricular: Deputy chairman of the Beijing Federation of Industry and Commerce. Member of the standing committee of the 13th Beijing People’s Congress.
On China:“I was one of the first batch of entrepreneurs in China. The fruit of the reform—each entrepreneur, each national of China is enjoying that. Life was very difficult back then. I grew up during periods of starvation in China. Now I am always thinking about a bright future and a very enriched life.”
“As chairman, of course what I need to do is direct growth and strategy,” says Mr. Zhang, who himself founded Beijing Dazhong Electric, a rival that Gome bought in 2007. “At the same time, I want our company to be respected. If we are, then I would say personally I have succeeded.”
In the six months since Mr. Zhang was appointed to his new role, Gome seems to have put some of its former problems in the past. The wrangling that had beset the board and major investors has waned. The company turned in a strong first-half performance—net profit was up 30% from a year earlier. And U.S. private-equity firm Bain Capital LLC, which paid $420 million for a 10% stake in Gome in 2009, has stated its continuing support for the company, denying some media reports that it was actively looking to sell its shares.
But there is still plenty of work for Mr. Zhang to do. Gome faces strong competition from other Chinese electronics retailers, and its aggressive plans for expansion into China’s less developed second- and third-tier cities will require a surge in recruitment and training as well as tough search for the right store locations.
Mr. Zhang, 62, spoke to Joanne Chiu and Duncan Mavin in Hong Kong. The following interview has been edited.
WSJ: Your appointment came at a time when there was severe disruption to management and a public disagreement among the main investors in the company. How difficult was it to come into the role against that backdrop?
Mr. Zhang: Gome’s survival skills are very strong. In Beijing, Gome and Dazhong Electric lived side-by-side for over 20 years. You could say we’ve fought like brothers, so we know each other like the back of our hands. The board of Gome asked me to join because of my understanding of the company. Yes, you say it was a difficult time. But it was also an opportunity. After a few months, everyone’s working well together and we hope the relationship will be a happy one. In the first half of the year, we’ve had a very good start.
WSJ: It’s very unusual for a company anywhere to have a major shareholder who is a convicted criminal and still retains influence despite being in jail, such as is the case with Huang Guangyu at Gome. Should shareholders be concerned about this?
Mr. Zhang: The past 30 years of China’s economic reform has been a complicated time. The entrepreneurs of China have made many mistakes here or there. Mr. Huang has risen from the lowest rung of society to build such a large corporation. Of course there may be mistakes made during that time. One should understand that. However, this is a listed company. Management and staff will try our best for the company and for society.
WSJ: What have you done to bring some stability to management?
Mr. Zhang: First of all, the composition of the board now has a better balance of interests. The five-year plan is very clear also. The team at Gome had always been strong and healthy. It is just that there were some individual shareholders and management that had problems between them. After my arrival in fact, everything went very smoothly. I’ve been learning and adjusting personally and I’m trying to merge my own management style with that of Gome.
WSJ: You sold your own private company to Gome. Was it ever your personal ambition to help run a publicly listed company?
Mr. Zhang: I was invited by the board of Gome to become chairman. I accepted the invite and will try my best. I don’t want to fail the people who invited me.
WSJ: How different is managing a listed company from running a private company?
Mr. Zhang: There are so many regulations. You have to comply and understand them. Everything has to be a lot more strict. When you’re managing your own company, you can be a lot freer. For a listed company, you have to think about what everyone else expects.
WSJ: Gome has announced aggressive expansion plans, especially in China’s less developed markets. What management challenges does that represent?
Mr. Zhang: The company has a lot of experience, so it shouldn’t be too difficult. We’ve moved into these markets pretty smoothly so far. In the five-year plan, there are some clear targets. Sixty percent of new shops will be in tier-two and tier-three cities this year. Our [internal computer] system is to be renewed this year. After the new system has come in, there will be recruitment and a need for major training effort.